PRIMULA

Welcome to the Primula collection: where pretty lace and floral femininity meet. This underwear collection embraces soft romantic tones and satiny soft to the touch fabrics embroidered with lace. A best-selling line at an unbeatable price, Primula underwear allows you to feel glamorous throughout your day, whatever the occasion!

Primula by Yamamay is a line that has a luxurious feel, complimented by a stunning floral theme. We believe that underwear should make you feel sexy and empowered as a woman, whilst of course always remaining comfortable and practical. Primula underwear collection is one that is not only supportive and comfortable, but represents the very emblem of femininity. Our floral lace and delicate satin finishes characterize Primula with the aim of making you feel like a vibrant, youthful, and fresh woman. It offers a range of bralettes, bandeau’s, triangle, unlined, and push up bras for a gorgeous addition to your underwear collection.

As the collection has begun to grow with success over the years, our Yamamay designers have adapted to every body and shape, again with the core aim of enhancing one’s natural beauty and femininity. Each shade represents delicate tones adaptable to any look with elegant lace fabrics embroidered with satin and floral patterns.

What’s more, our wide range of underwired, padded, or non-padded balconette bras are dedicated to numerous breast sizes and differentiated cups. Or if you prefer a simpler and more liberating model you can opt for the Primula bandeaus and triangles, all embroidered with soft and stunning lace.

We recommend you match your favorite bra with Primula panties: classic or high waisted, thong or Brazilian, for a look that is beautifully co ordinated and makes you feel like a real godddess. Fulfil your dreams of romantic nights with Primula lingerie and pyjamas. Take your pick from gorgeous chemises’, jackets, or kimono, all made with a lace satin touch.

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  • Primula color - Balcony bra in different cup sizes

    Primula color - Balcony bra in different cup sizes

    Regular price  €35,95 Sale price  €17,98
    Sale price  €17,98 Regular price  €35,95
  • PRIMULA - Trousers

    PRIMULA - Trousers

    €19,99
    €19,99
  • PRIMULA - Stockings

    PRIMULA - Stockings

    €25,95
    €25,95
  • Primula color - Padded balcony bra in different cup size

    Primula color - Padded balcony bra in different cup size

    Regular price  €43,95 Sale price  €21,98
    Sale price  €21,98 Regular price  €43,95
  • Primula color - Chemise

    Primula color - Chemise

    Regular price  €43,95 Sale price  €21,98
    Sale price  €21,98 Regular price  €43,95
  • PRIMULA - Bandeau Bra

    PRIMULA - Bandeau Bra

    €35,95
    €35,95
  • Primula color - Top

    Primula color - Top

    Regular price  €31,95 Sale price  €15,97
    Sale price  €15,97 Regular price  €31,95
  • Primula color - Shorts

    Primula color - Shorts

    Regular price  €25,95 Sale price  €12,97
    Sale price  €12,97 Regular price  €25,95
  • Primula color - Padded triangle push-up bra

    Primula color - Padded triangle push-up bra

    Regular price  €35,95 Sale price  €17,98
    Sale price  €17,98 Regular price  €35,95
  • Primula color - Jacket

    Primula color - Jacket

    Regular price  €31,95 Sale price  €15,97
    Sale price  €15,97 Regular price  €31,95
  • Primula color - Padded balcony bra in different cup size

    Primula color - Padded balcony bra in different cup size

    €29,95
    €29,95
  • PRIMULA - Body

    PRIMULA - Body

    €57,95
    €57,95
  • PRIMULA - Pyjamas

    PRIMULA - Pyjamas

    €35,99
    €35,99
  • PRIMULA - G-String

    PRIMULA - G-String

    €12,95
    €12,95
  • PRIMULA - Chemise

    PRIMULA - Chemise

    €43,95
    €43,95
  • Primula - Push-up bra without underwire

    Primula - Push-up bra without underwire

    €35,95
    €35,95
  • Primula - Kimono

    Primula - Kimono

    €47,95
    €47,95
  • Primula color - Briefs

    Primula color - Briefs

    €18,95
    €18,95
  • Primula color - Push-up bra

    Primula color - Push-up bra

    €28,95
    €28,95
  • Primula color - Low waist g-string

    Primula color - Low waist g-string

    €11,95
    €11,95
  • Primula color - Brazilian briefs

    Primula color - Brazilian briefs

    €18,95
    €18,95
  • Primula color - Balcony bra in different cups

    Primula color - Balcony bra in different cups

    €41,95
    €41,95
  • Primula color - Balcony bra in different cup sizes

    Primula color - Balcony bra in different cup sizes

    €35,95
    €35,95
  • Primula color - Briefs

    Primula color - Briefs

    €18,95
    €18,95