Welcome to the Primula collection: where pretty lace and floral femininity meet. This underwear collection embraces soft romantic tones and satiny soft to the touch fabrics embroidered with lace. A best-selling line at an unbeatable price, Primula underwear allows you to feel glamorous throughout your day, whatever the occasion!

Primula by Yamamay is a line that has a luxurious feel, complimented by a stunning floral theme. We believe that underwear should make you feel sexy and empowered as a woman, whilst of course always remaining comfortable and practical. Primula underwear collection is one that is not only supportive and comfortable, but represents the very emblem of femininity. Our floral lace and delicate satin finishes characterize Primula with the aim of making you feel like a vibrant, youthful, and fresh woman. It offers a range of bralettes, bandeau’s, triangle, unlined, and push up bras for a gorgeous addition to your underwear collection.

As the collection has begun to grow with success over the years, our Yamamay designers have adapted to every body and shape, again with the core aim of enhancing one’s natural beauty and femininity. Each shade represents delicate tones adaptable to any look with elegant lace fabrics embroidered with satin and floral patterns.

What’s more, our wide range of underwired, padded, or non-padded balconette bras are dedicated to numerous breast sizes and differentiated cups. Or if you prefer a simpler and more liberating model you can opt for the Primula bandeaus and triangles, all embroidered with soft and stunning lace.

We recommend you match your favorite bra with Primula panties: classic or high waisted, thong or Brazilian, for a look that is beautifully co ordinated and makes you feel like a real godddess. Fulfil your dreams of romantic nights with Primula lingerie and pyjamas. Take your pick from gorgeous chemises’, jackets, or kimono, all made with a lace satin touch.